19
Sep

Back to basic Brits reach for the bottle milk

It's no secret that bottle milk contains lots of things that are good for you - and calcium is the first thing many people would name.

But protein is also making a comeback in many people's dietary priorities, and that is helping to put bottle milk more firmly on the menu in many households too.

According to consumer analysts Mintel, 86% of all UK consumers recognise the importance of protein in order to stay healthy.

The dairy industry is responding to this, with 11% of new high-protein products in 2013 coming from the dairy industry, and a fifth of those launched in 2014 through until the end of July.

But ordinary bottle milk is already a good source of protein, containing both whey and casein, which together are beneficial for muscle building and recovery after exercise.

And milk at breakfast time makes sense too - almost two thirds of those surveyed by Mintel (63%) said they agree that protein is a good way to feel fuller for longer.

That makes protein-rich drinks a useful way to stave off hunger, and consuming them earlier in the day makes for a good balance, Mintel conclude.

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